When we access to our 'Facebook' account, we can see the advertising banners quite often. Before the TV programs and Youtube videos, the short advertising videos are playing. On the street, we can see every store have its sign and many advertising pictures attached on the wall or the bus stop. Even the trademark on the products is the kinds of advertising. Like this situation, the advertisements coexist with our lives, and they affect us more than we think. Advertising sometimes changed people's behavior and perception. We buy the products that are advertised by our favorite actor or actress, and sometimes buy the products that are produced by the popular brands that many people already used. Also, the public service advertisements emerge annually to improve people's thought. These phenomenons tell us that in the modern society, people are living in a flood of advertising. So we receive a lot of positive effects from advertising.
Before the letter's appearance, the form of advertisement was people's voice. To attract others by one's speech and explain the product was the only way. After that time, the letter appeared, and the poster was used in advertising. People can read the poster to get information, and the printed advertisement on the newspaper was developing the advertisement business. The world was processing continuously and finally the broadcast media appeared. This way of advertising is the most effective way now. Television and radio give messages to people by the image and sound. Today, the development of the internet bring the new form of advertising. The initial way of internet advertising is banner. However, there are so many types of advertising like viral marketing and interactive advertisement now. Like this, the advertising became passive to active and from receiving information to interacting with each other.
Also, the trend of the advertising is changed. A remarkable example is the television commercials. The past commercials contained the explanation of the products. They just tell consumers the strong points of themselves. However, today, the commercials become more emotional. Sometimes it'shard to distinct the commercials and the public service advertisements. People ignore and don't pay attention to normal advertisements, so the companies include stories into the commercials. So we can easily find some theme in the commercials like family, love, and sympathy. The advertisement business is changed continuously for catching consumer's attention.
To transmit one advertisement costs almost ten million won to one hundred million. This tendency shows us that the advertisement is imperative in the company. If it's not important, the company don't have to appropriate enormous budget to advertising. The ultimate purpose of the company is to maximize one 's benefits. So this show us the advertisements do the big part in sales. To stimulate people 's sight can drag out their response. So even the trademark on the product can be the advertising that means repeating effect. Almost all of the products have the marks on their body. Through those marks, people realize that brand repeatedly. Because of this, we become familiar with many brands and can remind that with some products that we have already used.
When a company makes the advertisement, the most important factor is the model. Of course, some advertisements don't have the models but the advertisements generally have it. When people show their favorite actor or actress on the commercial, they tend to buy those products. So some people said that one's popularity can be confirmed by the number of commercials. There are many examples that the model increases the sales. The sales of 'Maeil milk' increased about five times, and the proportion of the low-fat milk became ten percents to thirty percents after they changed their model into Yuna Kim. (Shinyoung Securities, 2009) The research of 'NH Bank''s preference also shows the model effect. The baseball player H.J Ryu became their model, and they made some products based on his name. Those products sold out quickly, and clients asked to increase the supply. (NH bank. 2014) For the model effect, some commercials use more than two models to target various age groups, the cosmetic brands usually use this strategy. Like this phenomenon, the commercial model's effect is nothing to sneeze.
The advertisements' effect is so critical that the companies used the advertisements to construct their images. Also through the advertisement, the company can establish their identity and a reputation. Therefore, the company tried to build their specific image. For example, people tend to prefer the proven products. So the company that has the long history claim their experiences and the friendliness. Then people thought that this company is reliable. Also, some companies construct one particular part to reinforce. Samsung and Apple emphasize their digital technology and make one theme as 'galaxy' and 'i phone'. It makes consumers connect that image with the company. Not only the products but the social image can be made with advertising. The campaigns that are progressed by the company cannot easily become known to others. Therefore, the company use the advertising to announce their projects and inculcate the better image to consumers. The advertising is connected with the company's image, and also the sales are increasing.
The characteristics of public service advertisements are little different with the commercial, but they show the exact examples of the positive effect of the advertising. The public service advertisements are for public service. It inspires nation's conscious and tries to improve public problems. Some commercials involve similar purpose but the nonprofit, and the profit organization has differences. Therefore through the public service advertisement, we can see many positive aspects of the advertisements. For example, in 2013 the paper advertisement which got gold statue in the student section rippled social effect. It's about the historical consciousness and it awake the lack of student's historical consciousness. Many people were touching by this work and did self-reflection. Also, the t.v advertising about the car accident related the family's love and the accident. This advertisement made people concern more about the car accident and the safety. Like this, many public service advertisements affect our society effectively.
The spread of the advertisement cause conflict opinion of advertising to appear. Some people who insist that the advertising effect is not positive said that the advertising can give stereotypes to people. The advertisements of kitchen utensils and the cooking are the examples. It's not incorrect to think like this. However, if they understand the aim of the advertising, their idea can be changed. The ultimate aim of the advertising is to introduce the products and appeal their advantages. So it is inevitable to target a particular group that is thought as the biggest consumers. For example, housewives are the people who are using kitchen utensils the most. Therefore, the kitchen utensils advertising is connected with their actual shop, housewives. Other people except housewives can use that but not the most. Also, people didn't pay much attention to the advertising that has no connection with them, so to concern the stereotype is an excessive behavior. The advertising laws help people against false advertisements too.
People sometimes said that the advertising is not important. They insist that the function or the design influence them to buy. However, they overlook this point; the way they encounter is the advertising. The video or the poster is not all of the advertising. The arrangement of the products and even their trademark on the product are also the advertising. In the market, there are many products and people's needs are limited. So the seller arrange the product effectively to maximize the sales as they put the candy in the middle of the display stand for children's eye-level. This arrangement makes consumers buy unplanned products. Also, the advertising announces people the products that they can realize them. The consumers tend to consider the familiar products more than unfamiliar thing. So they pick the advertised products unconsciously.
The society's development makes the advertisement business to develop, and the advertisement business' development also make the society develop. It seems that the advertisement becomes the crucial factor in the society. The advertisement is growing rapidly, and now we cannot ignore it, and the advertisement and the society come into close. So we can see many examples about advertising effect in our society. The 'Mapo Bridge' is once considered as a place of suicide. However, to improve this phenomenon, the Cheil communication, and the Seoul government propelled 'Bridge of Life' project and the suicide rate decreased. Also, the citizens can receive some consolation from this, and the respond of the people is positive.This bridge is one of the cases that show us the positive aspect of the advertisement. Like this phenomenon, the advertising is not just way of propagating but the method of form society. Also, there is a trait that many people just passing and do not care about the advertisements often. However, in those actions, people are affected by the advertisements, and they can find themselves to buy the products that are advertised. In our lives, the advertisements become influential thing, and we are going to meet more advertisements that we cannot see before. So we have to conscious more about the positive effects of the advertising.
Before the letter's appearance, the form of advertisement was people's voice. To attract others by one's speech and explain the product was the only way. After that time, the letter appeared, and the poster was used in advertising. People can read the poster to get information, and the printed advertisement on the newspaper was developing the advertisement business. The world was processing continuously and finally the broadcast media appeared. This way of advertising is the most effective way now. Television and radio give messages to people by the image and sound. Today, the development of the internet bring the new form of advertising. The initial way of internet advertising is banner. However, there are so many types of advertising like viral marketing and interactive advertisement now. Like this, the advertising became passive to active and from receiving information to interacting with each other.
Also, the trend of the advertising is changed. A remarkable example is the television commercials. The past commercials contained the explanation of the products. They just tell consumers the strong points of themselves. However, today, the commercials become more emotional. Sometimes it'shard to distinct the commercials and the public service advertisements. People ignore and don't pay attention to normal advertisements, so the companies include stories into the commercials. So we can easily find some theme in the commercials like family, love, and sympathy. The advertisement business is changed continuously for catching consumer's attention.
To transmit one advertisement costs almost ten million won to one hundred million. This tendency shows us that the advertisement is imperative in the company. If it's not important, the company don't have to appropriate enormous budget to advertising. The ultimate purpose of the company is to maximize one 's benefits. So this show us the advertisements do the big part in sales. To stimulate people 's sight can drag out their response. So even the trademark on the product can be the advertising that means repeating effect. Almost all of the products have the marks on their body. Through those marks, people realize that brand repeatedly. Because of this, we become familiar with many brands and can remind that with some products that we have already used.
When a company makes the advertisement, the most important factor is the model. Of course, some advertisements don't have the models but the advertisements generally have it. When people show their favorite actor or actress on the commercial, they tend to buy those products. So some people said that one's popularity can be confirmed by the number of commercials. There are many examples that the model increases the sales. The sales of 'Maeil milk' increased about five times, and the proportion of the low-fat milk became ten percents to thirty percents after they changed their model into Yuna Kim. (Shinyoung Securities, 2009) The research of 'NH Bank''s preference also shows the model effect. The baseball player H.J Ryu became their model, and they made some products based on his name. Those products sold out quickly, and clients asked to increase the supply. (NH bank. 2014) For the model effect, some commercials use more than two models to target various age groups, the cosmetic brands usually use this strategy. Like this phenomenon, the commercial model's effect is nothing to sneeze.
The advertisements' effect is so critical that the companies used the advertisements to construct their images. Also through the advertisement, the company can establish their identity and a reputation. Therefore, the company tried to build their specific image. For example, people tend to prefer the proven products. So the company that has the long history claim their experiences and the friendliness. Then people thought that this company is reliable. Also, some companies construct one particular part to reinforce. Samsung and Apple emphasize their digital technology and make one theme as 'galaxy' and 'i phone'. It makes consumers connect that image with the company. Not only the products but the social image can be made with advertising. The campaigns that are progressed by the company cannot easily become known to others. Therefore, the company use the advertising to announce their projects and inculcate the better image to consumers. The advertising is connected with the company's image, and also the sales are increasing.
The characteristics of public service advertisements are little different with the commercial, but they show the exact examples of the positive effect of the advertising. The public service advertisements are for public service. It inspires nation's conscious and tries to improve public problems. Some commercials involve similar purpose but the nonprofit, and the profit organization has differences. Therefore through the public service advertisement, we can see many positive aspects of the advertisements. For example, in 2013 the paper advertisement which got gold statue in the student section rippled social effect. It's about the historical consciousness and it awake the lack of student's historical consciousness. Many people were touching by this work and did self-reflection. Also, the t.v advertising about the car accident related the family's love and the accident. This advertisement made people concern more about the car accident and the safety. Like this, many public service advertisements affect our society effectively.
The spread of the advertisement cause conflict opinion of advertising to appear. Some people who insist that the advertising effect is not positive said that the advertising can give stereotypes to people. The advertisements of kitchen utensils and the cooking are the examples. It's not incorrect to think like this. However, if they understand the aim of the advertising, their idea can be changed. The ultimate aim of the advertising is to introduce the products and appeal their advantages. So it is inevitable to target a particular group that is thought as the biggest consumers. For example, housewives are the people who are using kitchen utensils the most. Therefore, the kitchen utensils advertising is connected with their actual shop, housewives. Other people except housewives can use that but not the most. Also, people didn't pay much attention to the advertising that has no connection with them, so to concern the stereotype is an excessive behavior. The advertising laws help people against false advertisements too.
People sometimes said that the advertising is not important. They insist that the function or the design influence them to buy. However, they overlook this point; the way they encounter is the advertising. The video or the poster is not all of the advertising. The arrangement of the products and even their trademark on the product are also the advertising. In the market, there are many products and people's needs are limited. So the seller arrange the product effectively to maximize the sales as they put the candy in the middle of the display stand for children's eye-level. This arrangement makes consumers buy unplanned products. Also, the advertising announces people the products that they can realize them. The consumers tend to consider the familiar products more than unfamiliar thing. So they pick the advertised products unconsciously.
The society's development makes the advertisement business to develop, and the advertisement business' development also make the society develop. It seems that the advertisement becomes the crucial factor in the society. The advertisement is growing rapidly, and now we cannot ignore it, and the advertisement and the society come into close. So we can see many examples about advertising effect in our society. The 'Mapo Bridge' is once considered as a place of suicide. However, to improve this phenomenon, the Cheil communication, and the Seoul government propelled 'Bridge of Life' project and the suicide rate decreased. Also, the citizens can receive some consolation from this, and the respond of the people is positive.This bridge is one of the cases that show us the positive aspect of the advertisement. Like this phenomenon, the advertising is not just way of propagating but the method of form society. Also, there is a trait that many people just passing and do not care about the advertisements often. However, in those actions, people are affected by the advertisements, and they can find themselves to buy the products that are advertised. In our lives, the advertisements become influential thing, and we are going to meet more advertisements that we cannot see before. So we have to conscious more about the positive effects of the advertising.
References.
Sheri Cyprus. (2014, November 24). What are the effects of advertising on consumers?. WiseGEEK.
Retrieved from http://www.wisegeek.com/what-are-the-effects-of-advertising-on-consumers.htm
Mediaknowall (n.d.) Advertising topics - History of advertising. Retrieved from http://www.mediaknowall.com/as_alevel/Advertising/advertising.php?pageID=history
Retrieved from http://www.wisegeek.com/what-are-the-effects-of-advertising-on-consumers.htm
Krina Modi. (n.d.). Effects on advertisements on society - An analytical essay, E-portfolio of Krina Modi. Retrieved from https://sites.google.com/site/eportfolioofkrinamodi/effects-of-advertisements-on-society---an-analytical-essay
Kaylee Finn, Demand Media. (n.d.) Negative social consequences of advertising. Chron. Retrieved from http://smallbusiness.chron.com/negative-social-consequences-advertising-26072.html
Advertising effects. (n.d.). In Online Encyclopedia. Retrieved from http://encyclopedia.jrank.org/articles/pages/6414/Advertising-Effects.html
Ahn Jae Man. (2006, June 24). Maeil milk. The sales rate soared because of Yuna Kim effect. Edaily. Retrieved from http://www.edaily.co.kr/news/NewsRead.edy SCD=JB31&newsid=01321846589725000&DCD=A10103&OutLnkChk=Y
Gregory Hamel, Demand Media. (n.d.). Why advertisements are good?. Chron. Retrieved from http://smallbusiness.chron.com/advertisements-good-15407.html
Go Min seo. (2014, October 15). NH bank, the model effect of RHJ. Financial news. Retrieved from http://www.fnnews.com/news/201410151734467915
Kaylee Finn, Demand Media. (n.d.) Negative social consequences of advertising. Chron. Retrieved from http://smallbusiness.chron.com/negative-social-consequences-advertising-26072.html
Advertising effects. (n.d.). In Online Encyclopedia. Retrieved from http://encyclopedia.jrank.org/articles/pages/6414/Advertising-Effects.html
Ahn Jae Man. (2006, June 24). Maeil milk. The sales rate soared because of Yuna Kim effect. Edaily. Retrieved from http://www.edaily.co.kr/news/NewsRead.edy SCD=JB31&newsid=01321846589725000&DCD=A10103&OutLnkChk=Y
Gregory Hamel, Demand Media. (n.d.). Why advertisements are good?. Chron. Retrieved from http://smallbusiness.chron.com/advertisements-good-15407.html
Go Min seo. (2014, October 15). NH bank, the model effect of RHJ. Financial news. Retrieved from http://www.fnnews.com/news/201410151734467915
Mediaknowall (n.d.) Advertising topics - History of advertising. Retrieved from http://www.mediaknowall.com/as_alevel/Advertising/advertising.php?pageID=history
