Week 3 - Classical argument outline

1. The introduction, which warms up the audience, establishes goodwill and rapport with the readers, and announces the general theme or thesis of the argument.

I will start by describing the situation everyone is already familiar with: The various kinds of     advertisements are positioned all over. Then I will talk about the positive effects of the advertisement. I will end with my thesis, "The various type of advertisements give positive effects to people." 

2. The narration, which summarizes relevant background material, provides any information the audience needs to know about the environment and circumstances that produce the argument, and set up the stakes-what’s at risk in this question. In academic writing, this often takes the form of a literature review.

I will summarize the research about the advertising effect, actually about the effect of the commercial models, the change of sales rate and etc. Also I will provide the definition of the advertising effect and the examples of this phenomenon. I will give a brief history of the change of the advertisements and its type. The risk in this question is that we can't sure about the sales rate is just increase because of the commercial. We cannot ignore other factors. Also there are some opinions which said that the advertisements have negative effects.   

3. The confirmation,which lays out in a logical order (usually strongest to weakest or most obvious to most subtle) the claims that support the thesis, providing evidence for each claim.

 I will start by showing some examples that indicate the sales rate which is soared, and connect this with the commercial. Also I will find some facts about individual kind of advertisement (the type of advertisement)'s effect case by case. I will examine the people's preference of the commercial models and the effect (the purchase proportion) . Also I will find some effects after the commercial models appear overlapped. Then I will show that people don't have perfect thinking that they can be swayed by external factors. The last one is that the advertisements are so overflowing that we cannot ignore this. For example, the internet banner ad, video ad before starting the youtube or tv programs.
   

4. The refutation and concession, which looks at opposing viewpoints to the writer’s claims, anticipating objections from the audience, and allowing as much of the opposing viewpoints as possible without weakening the thesis.

I will concede that some people didn't agree that the advertisement effect is positive, but until now many commercials attract people and the "advertising effect" has positive effects. Also current people have many  common favors. I will show them the actual statistics which indicate the situation (the change of people's preference) that the model or the image's change. I'll suggest the graph that show the 'Yuna Kim''s advertising effects. After selecting her, 'Maeil milk''s sales soared almost 400 percents. Also opponents could said that the preference of purchase is related to other factors. Then I will tell them the process of making the advertisement. (To investigate, analysis, and processing ) 

5. The summation, which provides a strong conclusion, amplifying the force of the argument,  and showing the readers that this solution is the best at meeting the circumstances.

I will close with a summary of my previous points, and tell people the successful examples of emotional advertisements which make people be moved. It will be effective because almost emotional advertisements stimulate one's mind. I will end with a reemphasize my thesis.