Research 2 : What Are the Effects of Advertising on Consumers?

Source :
What are the effects of advertising on consumers?
http://www.wisegeek.com/what-are-the-effects-of-advertising-on-consumers.htm

My Topic :
 The appear of many kinds of advertisements affects people to buy and to contact with the products.

What I hope to learn from this source :
 I want to find out the consumer's  thoughts about advertisements.

Notes :

   1.  After viewing an ad, a consumer may decide that his or her usual product either seems better or worse that the one being advertised, without knowing exactly why.

  2. In the case of advertising that provides statistics or facts, this information may convince a consumer to switch brands.

  3. Direct response advertising , such as the infomercial programming often shown late at night on many television stations, works much differently than ads that have brand awareness or future buying decision effects.

  4. Persuasive effects of advertising are especially effective on children.

  5. Although parents ultimately are the ones who make the buying decisions, the children watching the commercials pushing products that grab their interest typically ask a parent to buy the items.

Final Thoughts :
 This source show that the children are affected by the advertisement. It can be one example which tell the advertising effect. I have to find some statistics or facts to prove it. Also through the second facts, i could know people care about the commercial because the statistics and facts move one's mind, and first note show that people are conscious of the commercial even they don't know why. (I think I have to find some visual auditory effects on human.)