Research 4 - Why advertisements are good

Source :

Why advertisements are good

http://smallbusiness.chron.com/advertisements-good-15407.html

My Topic :

The various types of advertisements' appearance and the advertising effects are positive.

What I hope to learn from this source :
 The great sides of advertisements (the actual cases are better but the part is not bad).

Notes :
 

1.Advertisements can be beneficial to a business because they can inform new customers       of the existence and virtues of its products and services.

2.They (advertisements) can help a business establish an identity and a reputation within a     certain industry. 

3. Advertising can be expensive, but if an advertising campaign increases revenues enough     to offset the cost of running ads, they can result in higher profits.

4.Advertising laws help protect consumers against false advertisements, which improves         the information consumers can use to make decisions about which products and services     to buy.

Final Thoughts : 

 According to the note 1,2,3, I can know the positive sides of advertisements. Actually related with the company. I can use this to prove my arguments as the advertisements can calculate the profits. Also the note 4 helps to refute opponent's ideas as there are some advertisements which give bad effects.

Research 3. Advertising Effects - Negative Social Consequences of Advertising, Negative effects of advertising

Source :

Negative Social Consequences of Advertising

http://smallbusiness.chron.com/negative-social-consequences-advertising-26072.html

Negative effects of advertising

http://smallbusiness.chron.com/negative-impacts-advertising-22146.html

My Topic :
 The appear of many kinds of advertisements affects people to buy and to contact with the products.

What I hope to learn from this source :
 The opponents' opinion. (The advertising effect is negative.)

Notes :

   1. The advertising fosters a "throwaway society."


  2. Advertising campaigns can promote stereotypes by portraying groups, such as women and minorities, in their traditional or stereotypical roles.

  3. Advertisements often make people to have unrealistic and unattainable images.

  4.Children are susceptible to advertising.(The advertisements can give children bad effects.)

Final Thoughts : 

The opponents' opinion is that the advertising can occur some problems related to our society. These opinions can used in reputation part. I have to repute their these kinds of opinions by the current tendency (The increase of emotional advertisements.). The emotional advertisements' target is often the family and it didn't include provocative factors. It's sometimes even educative.

Research 2 : What Are the Effects of Advertising on Consumers?

Source :
What are the effects of advertising on consumers?
http://www.wisegeek.com/what-are-the-effects-of-advertising-on-consumers.htm

My Topic :
 The appear of many kinds of advertisements affects people to buy and to contact with the products.

What I hope to learn from this source :
 I want to find out the consumer's  thoughts about advertisements.

Notes :

   1.  After viewing an ad, a consumer may decide that his or her usual product either seems better or worse that the one being advertised, without knowing exactly why.

  2. In the case of advertising that provides statistics or facts, this information may convince a consumer to switch brands.

  3. Direct response advertising , such as the infomercial programming often shown late at night on many television stations, works much differently than ads that have brand awareness or future buying decision effects.

  4. Persuasive effects of advertising are especially effective on children.

  5. Although parents ultimately are the ones who make the buying decisions, the children watching the commercials pushing products that grab their interest typically ask a parent to buy the items.

Final Thoughts :
 This source show that the children are affected by the advertisement. It can be one example which tell the advertising effect. I have to find some statistics or facts to prove it. Also through the second facts, i could know people care about the commercial because the statistics and facts move one's mind, and first note show that people are conscious of the commercial even they don't know why. (I think I have to find some visual auditory effects on human.)

Week 3 - Research 1. : Effects Of Advertisements On Society

Source :
Effects Of Advertisements On Society
https://sites.google.com/site/eportfolioofkrinamodi/effects-of-advertisements-on-society---an-analytical-essay

My Topic :
 The appear of many kinds of advertisements affects people to buy and to contact with the products.

What I hope to learn from this source :
 I want to find some reasons to prove that the advertisement effect is existed and some examples that show how the advertisement affects the society.

Notes :
  1. Advertising has proven to be a powerful force in terms of persuading society to patronize the product, service, or idea that a firm is selling.

   2. In India, every year, the government advertises in radio, TV and newspaper to get their children Polio vaccination if they are between zero to five years. The success rate has been over 80 %.

  3. Seeking help through advertisement during epidemics or natural calamities can help a lot.

  4.Our society and the marketing of products depend so badly on advertisement that even its negative impact on society can't outweigh the many positive social and economical effects. (negative)

  5. Materialism is being much glorified through advertisements, which can again have dangerous consequences Society is becoming ignorant towards social or world issues because we are too obsessed to satisfy our newly created needs. (negative)


Final Thoughts :
 This source has both positive and negative opinions, but i think i need more information about the advertisement effects and the examples. Also i need more proven statistics about the effect. I need some refutation of that opinion 3,4. I think find more good side of advertisement is needed.