2014년 10월 25일 토요일

Research 3. Advertising Effects - Negative Social Consequences of Advertising, Negative effects of advertising

Source :

Negative Social Consequences of Advertising

http://smallbusiness.chron.com/negative-social-consequences-advertising-26072.html

Negative effects of advertising
http://smallbusiness.chron.com/negative-impacts-advertising-22146.html

My Topic :
 The appear of many kinds of advertisements affects people to buy and to contact with the products.

What I hope to learn from this source :
 The opponents' opinion. (The advertising effect is negative.)

Notes :

   1. The advertising fosters a "throwaway society."


  2. Advertising campaigns can promote stereotypes by portraying groups, such as women and minorities, in their traditional or stereotypical roles.

  3. Advertisements often make people to have unrealistic and unattainable images.

  4.Children are susceptible to advertising.(The advertisements can give children bad effects.)

Final Thoughts : 

The opponents' opinion is that the advertising can occur some problems related to our society. These opinions can used in reputation part. I have to repute their these kinds of opinions by the current tendency (The increase of emotional advertisements.). The emotional advertisements' target is often the family and it didn't include provocative factors. It's sometimes even educative.

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