Week 8 - Confirmation

1. What is my thesis? 
 The various types of advertisements' appearance and the advertising effects are positive.

2. What types of source am I using to defend my thesis? 
I am using some statistics, a famous and relevant examples and the lecture content that I've heard.

3. Are my arguments mostly based on evidence, logic or emotion?
My arguments have familiar evidence that many people should aware. Some facts can be strange but not hard to understand. I have some examples that we can easily confirm in our lives as Apple and Samsung and the models like Yuna Kim and H.J Ryu. They are almost connected with the sales rate. Also the public service advertisement is used to prove social positive effects.  

My Confirmation

 When the company makes the advertisement, the most important factor is the model. Of course some advertisements don't have the models, the advertisements generally have. When people show their favorite actor or actress on the commercial, they tend to buy that products. So some people said that one's popularity can be confirmed by the number of commercials. There are many examples that the model increases the sales. The sales of 'Maeil milk' increased about five times and the proportion of the low-fat milk became 10 percents to 30 percents after they changed their model into Yuna Kim. (http://www.hankyung.com/news/app/newsview.phpaid=2012061451247)The research of 'NH Bank''s preference also show the model effect. The baseball player H.J Ryu became their model and they made some products based on his name. That products sold out quickly and clients asked to increase the supply. (http://www.fnnews.com/news/201410151734467915) For the model effect, some commercials use more than two models to target various age groups, the cosmetic brands usually use this strategy. Like this, the commercial model's effect is nothing to sneeze.

 The advertisements' exposure is so often that the companies used the advertisements to construct their images. Therefore the company tried to build their own specific image. For example, people tend to prefer the proven products. So the company which has the long history claim their experiences and the friendliness. Then people thought that this company is reliable. Also some companies construct one particular part to reinforce. Samsung and Apple emphasize their digital technology and make one theme as 'galaxy' and 'i phone'. It makes consumers to connect that image with the company. Not only the products but the social image can be made with advertising. The campaigns which are progressed by the company cannot easily become known to others. Therefore the company use the advertising to announce their projects and inculcate the better image to consumers. This is connected with the company's image, and also the sales are increasing.

 The characteristics of public service advertisements are little different with the commercial, but they show the exact examples of the positive effect of the advertising. The public service advertisements are literally for public service. It inspires nation's conscious and tries to improve public problems. Some commercials involve similar purpose but the nonprofit and the profit organization have differences. Therefore through the public service advertisement, we can see many positive aspects of the advertisements. For example, in 2013 the paper advertisement which got gold statue in student section rippled social effect. It's about the historical consciousness and it awake the lack of student's historical consciousness. Many people were touching by this work and did self-reflection. Also the t.v. advertising about the car accident related the family's love and the accident. This made people concern more about the car accident and the safety. Like this many public service advertisements affect our society effectively.