Week 9 - Refutation and Concession

1. What is my thesis?

The various types of advertisements' appearance and the advertising effects are positive.

2. What is the opposite position?
The advertisement effect is not positive.

3. What arguments can I anticipate?
a) The stereotype on the advertising.b) The effect of other factors except the advertisement. 

4. How will I counter those arguments?

a) To consider the advertisement's characteristics, it's inevitable to decide specific target. b) The way to encounter the products are almost the advertisements. 

My Refutation and Concession

 The spread of the advertisement cause conflict opinion of advertising to appear. Some people who insist that the advertising effect is not positive said that the advertising can give stereotypes to people. The advertisements of kitchen utensils and the cooking are the examples. Actually it's not incorrect to think like this. However if they understand the aim of the advertising, their idea can be changed. The ultimate aim of the advertising is to introduce the products and appeal their advantages. So it is inevitable to target particular group which are thought as the biggest consumers. For example, housewives are the people who are using kitchen utensils the most. Therefore the kitchen utensils advertising is connected with their actual shopper housewives. Other people except housewives can use that but not the most. Also people didn't pay much attention to the advertising which has no connection with them, so to concern the stereotype is an excessive behavior. People sometimes said that the advertising is not important also. They insist that the function or the design affect them to buy. However, they overlook this point, the way they encounter is the advertising. The video or the poster is not all of the advertising. The arrangement of the products and even their trademark on the product are also the advertising. In the market, there are many products and people's needs are limited. So the seller arrange the product effectively to maximize the sales as they put the candy in the middle of the display stand for children's eye-level. This arrangement makes consumers to buy unplanned products. Also the advertising announce people the products that they can realize them. The consumers tend to consider the familiar products more than unfamiliar thing. So they pick the advertised products unconsciously.