2014년 10월 26일 일요일

First draft

The various types of advertisements' appearance and the advertising effects are positive.

Before the letter's appearance, the form of advertisement was people's voice. To attract others by one's speech and explain the product was the only way. After that time, the letter was appeared and the poster was used in advertising. People can read the poster to get information, and the printed advertisement on the newspaper was developing the advertisement business. The world was processing continuously and finally the broadcast media was appeared. This way of advertising is the most effective way until now. Television and radio give messages to people by the image and sound. Today, the development of the internet bring new form of advertising. Initial way of internet advertising is banner, but now there are so many types like viral marketing, and interactive advertisement. Like this, the advertising became passive to active, receive to interact.

Also the trend of the advertising is changed. The remarkable example is the television commercials. The past commercials contained the explanation of the products. They just tell consumers the strong points of themselves. However, today, the commercials become more emotional. Sometimes it's hard to distinct the commercials and the public service advertisements. People ignore and don't pay attention to normal advertisements, so the companies include stories into the commercials. So we can easily find some theme in the commercials like family, love and sympathy. To catch consumer's attention, the advertisement business is changed continuously.

To transmit one advertisement costs almost ten million won to one hundred million. This tendency show us that the advertisement is very important in company. If it's not important, the company don't have to appropriate enormous budget to advertising. The ultimate purpose of the company is to maximize one's benefits. So this show us the advertisements do big part in sales. To stimulate people's sight can drag out their response. So even the trademark on the product can be the advertising which means repeating effect. Almost all of the products have the marks on their body. Through this, people realize that brand repeatedly. Because of this, we become familiar with many brands and can remind that with some products that we have already used.

When the company makes the advertisement, the most important factor is the model. Of course some advertisements don't have the models, the advertisements generally have. When people show their favorite actor or actress on the commercial, they tend to buy that products. So some people said that one's popularity can be confirmed by the number of commercials. There are many examples that the model increases the sales. The sales of 'Maeil milk' increased about five times and the proportion of the low-fat milk became 10 percents to 30 percents after they changed their model into Yuna Kim. The research of 'NH Bank''s preference also show the model effect. The baseball player H.J Ryu became their model and they made some products based on his name. That products sold out quickly and clients asked to increase the supply. For the model effect, some commercials use more than two models to target various age groups, the cosmetic brands usually use this strategy. Like this, the commercial model's effect is nothing to sneeze.

The advertisements' exposure is so often that the companies used the advertisements to construct their images. Therefore the company tried to build their own specific image. For example, people tend to prefer the proven products. So the company which has the long history claim their experiences and the friendliness. Then people thought that this company is reliable. Also some companies construct one particular part to reinforce. Samsung and Apple emphasize their digital technology and make one theme as 'galaxy' and 'i phone'. It makes consumers to connect that image with the company. Not only the products but the social image can be made with advertising. The campaigns which are progressed by the company cannot easily become known to others. Therefore the company use the advertising to announce their projects and inculcate the better image to consumers. This is connected with the company's image, and also the sales are increasing.

The characteristics of public service advertisements are little different with the commercial, but they show the exact examples of the positive effect of the advertising. The public service advertisements are literally for public service. It inspires nation's conscious and tries to improve public problems. Some commercials involve similar purpose but the nonprofit and the profit organization have differences. Therefore through the public service advertisement, we can see many positive aspects of the advertisements. For example, in 2013 the paper advertisement which got gold statue in student section rippled social effect. It's about the historical consciousness and it awake the lack of student's historical consciousness. Many people were touching by this work and did self-reflection. Also the t.v. advertising about the car accident related the family's love and the accident. This made people concern more about the car accident and the safety. Like this many public service advertisements affect our society effectively.

The spread of the advertisement cause conflict opinion of advertising to appear. Some people who insist that the advertising effect is not positive said that the advertising can give stereotypes to people. The advertisements of kitchen utensils and the cooking are the examples. Actually it's not incorrect to think like this. However if they understand the aim of the advertising, their idea can be changed. The ultimate aim of the advertising is to introduce the products and appeal their advantages. So it is inevitable to target particular group which are thought as the biggest consumers. For example, housewives are the people who are using kitchen utensils the most. Therefore the kitchen utensils advertising is connected with their actual shopper housewives. Other people except housewives can use that but not the most. Also people didn't pay much attention to the advertising which has no connection with them, so to concern the stereotype is an excessive behavior. People sometimes said that the advertising is not important also. They insist that the function or the design affect them to buy. However, they overlook this point, the way they encounter is the advertising. The video or the poster is not all of the advertising. The arrangement of the products and even their trademark on the product are also the advertising. In the market, there are many products and people's needs are limited. So the seller arrange the product effectively to maximize the sales as they put the candy in the middle of the display stand for children's eye-level. This arrangement makes consumers to buy unplanned products. Also the advertising announce people the products that they can realize them. The consumers tend to consider the familiar products more than unfamiliar thing. So they pick the advertised products unconsciously.

The society's development makes the advertisement business to develop, and the advertisement business' development also make the society to develop. So we can see many examples about advertising effect in our society. The advertisement is growing rapidly and now we cannot ignore it. The advertisement and the society come into close. The 'Mapo Bridge' is once considered as the place of suicide. However, to improve this phenomenon, the Cheil communication and the Seoul government propelled 'Bridge of Life' project and the suicide rate decreased. Also the citizens can receive some consolation from this and the respond of the people is positive.This is one of the cases that show us the positive aspect of the advertisement. Like this the advertising is not just way of propagate but the method of form society. Many people just passing and do not care about the advertisements often. However, in those actions, people are affected by the advertisements and they can find themselves to buy the products which are advertised. In our lives, the advertisements become influential thing and we have to conscious more about the positive effects of the advertising.

http://www.wisegeek.com/what-are-the-effects-of-advertising-on-consumers.htm

https://sites.google.com/site/eportfolioofkrinamodi/effects-of-advertisements-on-society---an-analytical-essay

http://www.hankyung.com/news/app/newsview.phpaid=2012061451247

http://smallbusiness.chron.com/negative-social-consequences-advertising-

http://www.fnnews.com/news/201410151734467915

Week 10 - Conclusion

Week 9 - Refutation and Concession

1. What is my thesis?

The various types of advertisements' appearance and the advertising effects are positive.

2. What is the opposite position?
The advertisement effect is not positive.

3. What arguments can I anticipate?
a) The stereotype on the advertising.b) The effect of other factors except the advertisement.

4. How will I counter those arguments?

a) To consider the advertisement's characteristics, it's inevitable to decide specific target. b) The way to encounter the products are almost the advertisements.

My Refutation and Concession

The spread of the advertisement cause conflict opinion of advertising to appear. Some people who insist that the advertising effect is not positive said that the advertising can give stereotypes to people. The advertisements of kitchen utensils and the cooking are the examples. Actually it's not incorrect to think like this. However if they understand the aim of the advertising, their idea can be changed. The ultimate aim of the advertising is to introduce the products and appeal their advantages. So it is inevitable to target particular group which are thought as the biggest consumers. For example, housewives are the people who are using kitchen utensils the most. Therefore the kitchen utensils advertising is connected with their actual shopper housewives. Other people except housewives can use that but not the most. Also people didn't pay much attention to the advertising which has no connection with them, so to concern the stereotype is an excessive behavior. People sometimes said that the advertising is not important also. They insist that the function or the design affect them to buy. However, they overlook this point, the way they encounter is the advertising. The video or the poster is not all of the advertising. The arrangement of the products and even their trademark on the product are also the advertising. In the market, there are many products and people's needs are limited. So the seller arrange the product effectively to maximize the sales as they put the candy in the middle of the display stand for children's eye-level. This arrangement makes consumers to buy unplanned products. Also the advertising announce people the products that they can realize them. The consumers tend to consider the familiar products more than unfamiliar thing. So they pick the advertised products unconsciously.

Week 8 - Confirmation

1. What is my thesis?
The various types of advertisements' appearance and the advertising effects are positive.

2. What types of source am I using to defend my thesis?
I am using some statistics, a famous and relevant examples and the lecture content that I've heard.

3. Are my arguments mostly based on evidence, logic or emotion?
My arguments have familiar evidence that many people should aware. Some facts can be strange but not hard to understand. I have some examples that we can easily confirm in our lives as Apple and Samsung and the models like Yuna Kim and H.J Ryu. They are almost connected with the sales rate. Also the public service advertisement is used to prove social positive effects.

My Confirmation

When the company makes the advertisement, the most important factor is the model. Of course some advertisements don't have the models, the advertisements generally have. When people show their favorite actor or actress on the commercial, they tend to buy that products. So some people said that one's popularity can be confirmed by the number of commercials. There are many examples that the model increases the sales. The sales of 'Maeil milk' increased about five times and the proportion of the low-fat milk became 10 percents to 30 percents after they changed their model into Yuna Kim. (http://www.hankyung.com/news/app/newsview.phpaid=2012061451247)The research of 'NH Bank''s preference also show the model effect. The baseball player H.J Ryu became their model and they made some products based on his name. That products sold out quickly and clients asked to increase the supply. (http://www.fnnews.com/news/201410151734467915) For the model effect, some commercials use more than two models to target various age groups, the cosmetic brands usually use this strategy. Like this, the commercial model's effect is nothing to sneeze.

The advertisements' exposure is so often that the companies used the advertisements to construct their images. Therefore the company tried to build their own specific image. For example, people tend to prefer the proven products. So the company which has the long history claim their experiences and the friendliness. Then people thought that this company is reliable. Also some companies construct one particular part to reinforce. Samsung and Apple emphasize their digital technology and make one theme as 'galaxy' and 'i phone'. It makes consumers to connect that image with the company. Not only the products but the social image can be made with advertising. The campaigns which are progressed by the company cannot easily become known to others. Therefore the company use the advertising to announce their projects and inculcate the better image to consumers. This is connected with the company's image, and also the sales are increasing.

The characteristics of public service advertisements are little different with the commercial, but they show the exact examples of the positive effect of the advertising. The public service advertisements are literally for public service. It inspires nation's conscious and tries to improve public problems. Some commercials involve similar purpose but the nonprofit and the profit organization have differences. Therefore through the public service advertisement, we can see many positive aspects of the advertisements. For example, in 2013 the paper advertisement which got gold statue in student section rippled social effect. It's about the historical consciousness and it awake the lack of student's historical consciousness. Many people were touching by this work and did self-reflection. Also the t.v. advertising about the car accident related the family's love and the accident. This made people concern more about the car accident and the safety. Like this many public service advertisements affect our society effectively.

Week 7 - The Narration

My persuasive argument thesis is:

The various types of advertisements' appearance and the advertising effects are positive.

1. What do people already know about my topic?

Everyone knows that we are close to the advertisements and there are many kinds of it.(The t.v., Internet, and paper) Everyone knows that the advertisement is related to the visual effect. Also they already realize that the advertising's aim is to introduce and publicize the products.

2. What research has already been done about my topic?

https://sites.google.com/site/eportfolioofkrinamodi/effects-of-advertisements-on-society---an-analytical-essay

-This source has both positive and negative opinions about advertisements in our society.

http://www.wisegeek.com/what-are-the-effects-of-advertising-on-consumers.htm

-This source is directly related to the advertising effect and show that people are conscious of the commercial even they don't know why.

http://smallbusiness.chron.com/negative-social-consequences-advertising-http://smallbusiness.chron.com/negative-impacts-advertising-22146.html

-These are about opponent's argument that the advertising can occur negative effects in our society.

3. What are the implications of my argument (What if I'm right? What if I'm right and people ignore me?)

The advertisement effect cannot be ignored. We can pay more attention to the advertisement in our lives and people will consider the advertising as more important than before. If people ignore me, they will deny their trait about visual effect. They will have problem to find out people's consumption tendency.

My Narration

Week 6 - Introduction

When you access to your 'Facebook' account, you can see the advertising banners quite often. Before the t.v programs and the you tube videos, the short advertising videos are playing. On the street, you can see every stores have its own sign and many advertising pictures attached on the wall or the bus stop. Even the trademark on the products are the kinds of advertising. Like this, the advertisements coexist with our lives and they affect us more than we thought. Advertising sometimes changed people's behavior and perception. We buy the products which are advertised by our favorite actor or actress, and sometimes buy the products which are produced by the popular brands that many people already used. Also the public service advertisements emerge annually to improve people's thought. These phenomenons tell us that in the modern society, people are living in the flood of advertising. So we receive a lot of effects by advertising, actually the positive effects.

1. Attention grabber -
I attracted the audience by suggest some examples about the various ways of advertising which prove that the advertisements are unconsciously permeate in our society . Then I pointed out people are living in the advertising society and we are coexisted.

2. Explains the topic -
In the attention grabber I introduce all the elements of my topic: the various types of the advertising, the advertisements that people didn't aware, and the change of the people .

3. My thesis -
It is clear, direct and an argument. I thought the argument "Human brains are more powerful than computers" was too simple and nobody would dispute it. I changed it to a better argument, computers will NEVER be as powerful as the human brain. It is related to advertising effect. I first decide my argument as "The advertising effect is exist". However it is not clear and hard to deny, so I changed it to more specific one "The advertising effect is POSITIVE."

2014년 10월 25일 토요일

I change my thesis.

I change my thesis
'The advertising effect is exist.' to 'The advertisement effect is positive'

(So I change some parts of my posts.)

Research 3. Advertising Effects - Negative Social Consequences of Advertising, Negative effects of advertising

Source :

Negative Social Consequences of Advertising

http://smallbusiness.chron.com/negative-social-consequences-advertising-26072.html

Negative effects of advertising

http://smallbusiness.chron.com/negative-impacts-advertising-22146.html

My Topic :
The appear of many kinds of advertisements affects people to buy and to contact with the products.

What I hope to learn from this source :
The opponents' opinion. (The advertising effect is negative.)

Notes :

1. The advertising fosters a "throwaway society."

2. Advertising campaigns can promote stereotypes by portraying groups, such as women and minorities, in their traditional or stereotypical roles.

3. Advertisements often make people to have unrealistic and unattainable images.

4.Children are susceptible to advertising.(The advertisements can give children bad effects.)

Final Thoughts :

The opponents' opinion is that the advertising can occur some problems related to our society. These opinions can used in reputation part. I have to repute their these kinds of opinions by the current tendency (The increase of emotional advertisements.). The emotional advertisements' target is often the family and it didn't include provocative factors. It's sometimes even educative.